VRBO
Vacation Rental booking by owner

VRBO
Vacation Rental booking by owner

As part of my 'Human-Computer Interaction' class at San Jose State University, I worked on redesigning the VRBO mobile app. As the lead UX designer, I was responsible for conducting usability testing, heuristic

For 6 months, I designed PropGPT, an AI-powered sports betting analysis app currently for NFL and NBA, helping users make informed decisions and analyze parlays using AI insights. I streamlined the user experience by creating a consistent design system, and defining the user flows. Currently, we are in the testing phase and will be live soon on app store.

For 6 months, I designed PropGPT, an AI-powered sports betting analysis app currently for NFL and NBA, helping users make informed decisions and analyze parlays using AI insights. I streamlined the user experience by creating a consistent design system, and defining the user flows. Currently, we are in the testing phase and will be live soon on app store.

evaluations, persona mapping, wireframing, high-fidelity prototyping, and user testing. I worked closely with my team to deliver a cohesive, evidence-based solution that addressed both user pain points and business needs.

ROLE

ROLE

ROLE

UX Designer

UX Designer

UX Designer

TIMELINE

TIMELINE

3 months

3 months

TEAM

TEAM

Poorva Jain (UX researcher)
Pranav Meda (UX researcher)
Nicholas Yuan (Developer)

TOOLS

TOOLS

Figma
Sheets
Spss

Figma
Sheets
Spss

TEAM

Eyal Cohen (Founder)
Alex (Engineer)
Shai (Engineer)

TOOLS

Figma
Notion
Slack

TIMELINE

Nov 2024 - Present

Context
What is VRBO

Context
What is VRBO

VRBO- “Vacation Rental By Owner” is a popular platform that connects travelers with vacation rentals by different property owners.

Despite being a popular platform for vacation rentals, VRBO faces significant challenges compared to Airbnb, especially regarding user base and retention rates. With only 48 million users, a fraction of Airbnb's 150 million, VRBO struggles with user engagement, which impacts both property listings and booking opportunities. My goal was to streamline the user experience, improve usability, and help VRBO increase its user base and conversion rates.

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Problem
The Bets Aren’t Clear.

Problem
The Bets Aren’t Clear.

What users say

What users say

Many bettors turn to Discord channels for betting advice, with communities like GoldBoys boasting over 30,000 members . While these platforms offer a sense of community, they often lack structured, personalized, and data-backed analyses. Information can be inconsistent, and the sheer volume of messages can be overwhelming, making it challenging for users to extract valuable insights. Integrating AI-driven, personalized betting analyses into such platforms could significantly enhance their value, offering users tailored insights amidst the community-driven content. whoop

By addressing these challenges, PropGPT aims to revolutionize the sports betting experience, providing bettors with the tools they need to make informed, confident decisions in a rapidly expanding market.

Many bettors turn to Discord channels for betting advice, with communities like GoldBoys boasting over 30,000 members . While these platforms offer a sense of community, they often lack structured, personalized, and data-backed analyses. Information can be inconsistent, and the sheer volume of messages can be overwhelming, making it challenging for users to extract valuable insights. Integrating AI-driven, personalized betting analyses into such platforms could significantly enhance their value, offering users tailored insights amidst the community-driven content. whoop

By addressing these challenges, PropGPT aims to revolutionize the sports betting experience, providing bettors with the tools they need to make informed, confident decisions in a rapidly expanding market.

Improvements
Redesigning Bet Analysis Experience

Improvements
Redesigning Bet Analysis Experience

Bet Evaluation

Bet Evaluation

Many bettors turn to Discord channels for betting advice, with communities like GoldBoys boasting over 30,000 members . While these platforms offer a sense of community, they often lack structured, personalized, and data-backed analyses. Information can be inconsistent, and the sheer volume of messages can be overwhelming, making it challenging for users to extract valuable insights. Integrating AI-driven, personalized betting analyses into such platforms could significantly enhance their value, offering users tailored insights amidst the community-driven content. whoop

By addressing these challenges, PropGPT aims to revolutionize the sports betting experience, providing bettors with the tools they need to make informed, confident decisions in a rapidly expanding market.

Many bettors turn to Discord channels for betting advice, with communities like GoldBoys boasting over 30,000 members . While these platforms offer a sense of community, they often lack structured, personalized, and data-backed analyses. Information can be inconsistent, and the sheer volume of messages can be overwhelming, making it challenging for users to extract valuable insights. Integrating AI-driven, personalized betting analyses into such platforms could significantly enhance their value, offering users tailored insights amidst the community-driven content. whoop

By addressing these challenges, PropGPT aims to revolutionize the sports betting experience, providing bettors with the tools they need to make informed, confident decisions in a rapidly expanding market.

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New Flow
Discovery and Collection of Bets

New Flow
Discovery and Collection of Bets

Many bettors turn to Discord channels for betting advice, with communities like GoldBoys boasting over 30,000 members . While these platforms offer a sense of community, they often lack structured, personalized, and data-backed analyses. Information can be inconsistent, and the sheer volume of messages can be overwhelming, making it challenging for users to extract valuable insights. Integrating AI-driven, personalized betting analyses into such platforms could significantly enhance their value, offering users tailored insights amidst the community-driven content. whoop

By addressing these challenges, PropGPT aims to revolutionize the sports betting experience, providing bettors with the tools they need to make informed, confident decisions in a rapidly expanding market.

Many bettors turn to Discord channels for betting advice, with communities like GoldBoys boasting over 30,000 members . While these platforms offer a sense of community, they often lack structured, personalized, and data-backed analyses. Information can be inconsistent, and the sheer volume of messages can be overwhelming, making it challenging for users to extract valuable insights. Integrating AI-driven, personalized betting analyses into such platforms could significantly enhance their value, offering users tailored insights amidst the community-driven content. whoop

By addressing these challenges, PropGPT aims to revolutionize the sports betting experience, providing bettors with the tools they need to make informed, confident decisions in a rapidly expanding market.

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Additional Features

Additional Features

AI Betting Strategies

AI Betting Strategies

High Reward:

With growing interest in high-reward bets/parlays alone made up 27% of sports wagers in 2024, This strategy focuses on bets with odds above 2x, catering to bettors seeking higher returns despite the increased risk. PropGPT delivers these opportunities, helping users target bigger payouts.

With growing interest in high-reward bets/parlays alone made up 27% of sports wagers in 2024, This strategy focuses on bets with odds above 2x, catering to bettors seeking higher returns despite the increased risk. PropGPT delivers these opportunities, helping users target bigger payouts.

Safe Bets:

For those who prefer lower-risk bets, this strategy targets odds below 2x, offering more predictable outcomes. As many bettors prioritize consistency over risk, PropGPT provides a reliable option for users who want safer, more stable betting choices.

For those who prefer lower-risk bets, this strategy targets odds below 2x, offering more predictable outcomes. As many bettors prioritize consistency over risk, PropGPT provides a reliable option for users who want safer, more stable betting choices.

NFL Bets:

With over 60% of bettors participating in NFL bets, we created this feature to provide football fans with reliable, data-driven insights for smarter wagering.

With over 60% of bettors participating in NFL bets, we created this feature to provide football fans with reliable, data-driven insights for smarter wagering.

Tomorrow's top picks

Tomorrow's top picks

This feature highlights top player picks for the next day's games, providing AI-driven recommendations based on player performance, matchups, and historical data. Each pick is updated daily and rated with a confidence score (A+, B+, etc.), helping users quickly identify the best betting opportunities for the upcoming games.

Bettors wanted a quick way to identify the best bets for the next day without having to manually analyze every player’s stats. By providing daily top picks with confidence ratings, PropGPT ensures users stay up-to-date with the most relevant information and make smarter, more informed decisions for the next day’s bets.

This feature highlights top player picks for the next day's games, providing AI-driven recommendations based on player performance, matchups, and historical data. Each pick is updated daily and rated with a confidence score (A+, B+, etc.), helping users quickly identify the best betting opportunities for the upcoming games.

Bettors wanted a quick way to identify the best bets for the next day without having to manually analyze every player’s stats. By providing daily top picks with confidence ratings, PropGPT ensures users stay up-to-date with the most relevant information and make smarter, more informed decisions for the next day’s bets.

Conclusion

Conclusion

From streamlining user flows to building trust through consistent design and AI-driven insights, the app now offers a clearer, more engaging experience.
While we're currently in the testing phase, early feedback is promising, and we’re excited to introduce interactive features like gamification to keep users engaged long-term.

From streamlining user flows to building trust through consistent design and AI-driven insights, the app now offers a clearer, more engaging experience.
While we're currently in the testing phase, early feedback is promising, and we’re excited to introduce interactive features like gamification to keep users engaged long-term.

Reduced the time it takes for users to analyse a bet by 20%.
Cut down design and development time by 30%.
Initial testing showing a 15% increase in daily active users compared to the old version.


Reduced the time it takes for users to analyse a bet by 20%.
Cut down design and development time by 30%.
Initial testing showing a 15% increase in daily active users compared to the old version.


If you think I'd be a good fit for your next project, please send me an email. I'm currently exploring opportunities.
Let's solve a problem together.

If you think I'd be a good fit for your next project, please send me an email. I'm currently exploring opportunities.
Let's solve a problem together.

If you think I'd be a good fit for your next project, please send me an email. I'm currently exploring opportunities.
Let's solve a problem together.

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Learn more about me.

Learn more about me.

Learn more about me.