Where I started
When I first joined the project, I had no prior knowledge of fantasy sports or NFL/NBA betting. To get up to speed, the founder helped me learn the industry by playing on PlayStation, which gave me a hands-on understanding of the games and betting strategies.
The current app lacked several critical design elements:
Undefined user flows: The app didn’t have clear navigation paths, making it difficult for users to accomplish tasks seamlessly.
Inconsistent design: There were issues with font sizes, spacing, and lack of visual cohesion, which detracted from the user experience.
No brand identity: The app lacked a distinct visual style and brand recognition.
Design Process
The redesign process was iterative, starting with a deep understanding of the user journey and ending with a cohesive, user-friendly experience.
User Research (Surveys)
Defining User Flows
Designing the Core Screens
Creating a Consistent Design System
Prototyping and Testing
1.
Sports Bettor - AI Insights and Bet Analysis
2.
Parlay Bettor - Creating and Analyzing Parlays
3.
Sports Bettor - AI Insights and Bet Analysis
Next Steps
While the PropGPT app is currently in the testing and iteration phase, there are several exciting next steps planned to further enhance the user experience and expand the product
User Research (Surveys)
Defining User Flows
Designing the Core Screens
Creating a Consistent Design System
Prototyping and Testing
OverTime Design System
VRBO redesign